Advertising Campaigns

Class focus was on the following: creative brief, application of creative techniques and vehicles to produce an advertising campaign, integrated marketing strategy, market research, demographic analysis, naming, branding, corporate identity. Upon course completion students developed ad campaign for mulitiple media outlests including print and digital.

Format: Print ready digital PDF file, FB and Tweeter live ad campaings.

Advertising campaign for Lincoln Park Zoo, Chicago: Magazine Ad.

Mockup advertising campaign for fictional Shocko's Cerial: Magazine Ad, Billboard, Direct Mail, Concept Webpage with Social Media integration.

Mockup advertising campaign for Gain: Magazine Ad, Billboard, Direct Mail, Concept Webpage with Social Media integration.

Advertising campaign for The Anti-Cruelty Society, Chicago: Magazine Ad.